SWOT

SWOT Analysis is a strategic planning framework used to evaluate an organization's competitive position by examining internal Strengths and Weaknesses alongside external Opportunities and Threats. In government contracting, SWOT analysis informs capture strategies, teaming decisions, and proposal approaches.

Effective SWOT analysis for capture planning identifies discriminating strengths to emphasize, weaknesses requiring mitigation or teaming, opportunities presented by customer needs or competitor vulnerabilities, and threats from competition or changing requirements. SWOT frameworks help contractors objectively assess their competitive position and develop strategies that leverage advantages while addressing gaps.