Proposal developmentBusiness designation

HIPO

High-Importance Program or Opportunity

Definition

A High-Importance Program or Opportunity designation indicates strategic significance for business development or organizational priorities. HIPO classification triggers enhanced attention, resources, and management focus for pursuit or execution.

HIPO designation affects internal resource allocation and management attention. Understanding HIPO criteria helps contractors prioritize efforts appropriately. HIPO programs may receive dedicated capture teams, executive involvement, and investment in win strategies.

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