Pricing & costFinancial metric
GM
Gross Margin
Definition
Gross Margin is the difference between revenue and direct costs, expressed as a percentage of revenue. GM analysis helps contractors assess contract profitability and pricing competitiveness before indirect costs and profit.
Understanding GM helps contractors evaluate pricing strategies and contract economics. GM varies by contract type, competition, and performance risk. Strong GM management supports overall business profitability and financial sustainability in government contracting.
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